Cracking the Pitch Code with The Stylist Group
Here at Synapse, we’re all about helping PRs nail their pitches and make meaningful connections with journalists. But what really works when pitching to Felicity Thistlethwaite, Digital Content Director at The Stylist Group?
If you’re tired of sending emails and getting nothing back, this one’s for you. Felicity shared her advice on what makes a pitch land and what’s more likely to be ignored.
What Kind of Pitches Are You and the Team Looking For? What Really Makes a Story for You?
“We’re looking for stories with case studies and/or new figures/data on a topic. It’s got to have a hook, and ideally, we’ll have it as an exclusive. Avoid oversaturated stories, anything sensationalist or against brand ethos (no diets, no pap pictures etc).”
For PRs Wondering When to Pitch, Are There Any Timings, Deadlines or Meetings They Should Be Aware Of?
“We have a morning production meeting at 9.45; staff are usually online at 9.30 to plan for the pitching meeting.”
What Should PRs Include in Their 140-Character Headline to Grab Your Attention?
“Don’t waffle, make it succinct. Ronseal, as we’d call it. Do what it says on the tin.”
What’s Your Inbox Like at the Moment and How Do You Think Synapse Can Help?
“My inbox is FULL. I am desperately trying to get to below 100 emails to action. Removing the blind-mailing PR process from this will mean less delete-alls from me and maybe more responses.”
Let’s break it down:
It all comes down to this. Keeping pitches exclusive and data-driven, avoiding content that feels tired or against brand ethos and not wasting time on fluffy headlines. It’s all about making them clear and to the point.
Felicity Thistlethwaite’s insights are a reminder that clear, relevant, and exclusive content is what journalists value most.
With Synapse, you can refine your strategy and make sure your pitches are delivered and ready to be read. Ready to change the game?
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media
Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.
For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.
Get in touch
Looking for more information, support or want to speak to one of the team?
To see how we may use your information, take a look at our privacy policy.
