The Perfect Pitch with LADbible: Everything You Need to Know
PR
Have you ever thought about what would make your pitching game even better? What are journalists really looking for? Here at Synapse, we’ve got the insider scoop. The team, including Jon Birchall, Jess Battison, Lucy Devine, Poppy Bilderbeck, and Rhiannon Ingle at LADbible, shared what catches their attention.
What Kind of Pitches Are You and the Team Looking For?
“Anything reflective of our current sites, but particularly human interest stories that aren’t already out there. We aren’t typically interested in stories that have been picked up by other media outlets before us.”
For PRs Wondering When to Pitch, Are There Any Timings, Deadlines, or Meetings They Should Be Aware Of?
“We have our Forward Planning meetings every other Thursday, so anything with a longer lead time should be sent on Wednesday PM/Thursday AM. Everything else can be picked up throughout the week.”
What Should PRs Include in Their 140-Character Headline to Grab Your Attention?
“A headline and a suggested Facebook sell, as per our current page style.”
Well, let’s break it down.
Pitch original, untold stories, not what’s already out there. Also, consider LADbible’s Forward Planning meetings when sending pitches and include a Facebook sell for maximum impact.
For the LADbible team, originality and exclusivity are everything. They’re not interested in stories that have already been picked up by other media outlets, so if you have something fresh and compelling, Synapse can help you get it in front of the right people.
Make your pitches stand out by providing engaging stories and tailoring your content to journalists’ needs.
Want to make sure your stories are seen by LADbible’s team? Join Synapse and start pitching smarter.
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media
Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.
For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.
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