London, UK, February 4th, 2025: Synapse, the only stories marketplace for journalists and PR professionals, has today announced a new partnership with entertainment powerhouse LADbible Group. The partnership marks a significant step in enhancing how PR professionals and journalists connect and streamline the media relations process.
Synapse partners with LADbible Group
Through this partnership, LADbible’s journalists will gain access to Synapse’s innovative marketplace which reduces email chaos for journalists by using technology to source timely and relevant PR content. The collaboration aims to save LADbible’s journalists valuable time while providing PRs with more meaningful opportunities to build relationships with the groups’ brands.
“We are thrilled to be partnering with LADbible on our mission to revolutionise media relations. LADbible is in the midst of an incredible growth journey so to become a part of this journey is an exciting milestone for Synapse.
By working with forward-thinking publishers like LADbible, we’re helping media companies consolidate their processes and make journalist-PR interactions more efficient and impactful. It’s a big step forward for us and for our PR members.
We have ambitious projects in the works and working with LADbible Group is the perfect way for us to kick off a pivotal year.” Charles Russell, Founder & CEO, Synapse commented.
Jon Birchall, Director of Editorial Strategy at LADbible said: “At LADbible Group we are constantly innovating to enhance how our teams work and ensure they have access to the best tools available. As we continue to grow our editorial offering, this collaboration with Synapse will support our mission to deliver engaging, high-quality content to our global audience of young adults.”
LADbible Group, which recently announced a tripling of revenue over the last five years as well as a global audience of 503 million followers, will be onboarded onto the platform in the coming weeks, gaining access to Synape’s pitch marketplace, request functionality, direct messaging, networking and workflow tools.
The announcement marks the platform’s first partnership of 2025 building on its rapid growth trajectory which has seen partnerships agreed with Reach PLC, Reach’s new Content Hub and National World.
