I’m a PR
I’m a journalist

Land coverage and links without media lists

25% of your day is spent tracking down the right journalists. Synapse’s marketplace cuts that to minutes, so you can pitch smarter and faster.

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Wish to speak to a cancer/health expert on the contagious flesh-eating cancer discovered spreading through catfish.Jul 31I’m looking to call in the best pet trackers on the market for a tried and tested review for The English Home website!Jul 30Looking to add some professional organisers and declutterers to my roster for upcoming Ideal Home articles.Jul 30Working on a piece on the potential nationalisation of water in the UK. Please get in touch if you can provide comment!Jul 30London featuresJul 29Looking for an expert who can talk about wellness tech and the rise of holistic wellness for a piece I'm writing!Jul 29I'm looking to attend GamesCom 2026 and want to connect with publishers or studios who are looking for UK media coverage.Jul 28Seeking environmental solicitor for story on removing bee nestsJul 27Seeking experts on the rise of unusual animal assisted therapy across the UKJul 24A compliance / AI / data safety expert having to develop interesting guidelines about Smart Glasses in your workplace needed!Jul 23Looking to speak to a neuro-oncologist, or neurosurgeon about glioblastoma!Jul 23How high does a household income need to be to afford a stay at home parent?Jul 22Looking for solar tourism experts on best eclipse viewing locationsJul 21Looking for consumers and small businesses to discuss building trustJul 21How can employers review the investment performance of their workplace defined contribution #pension schemes?Jul 21Wish to speak to a cancer/health expert on the contagious flesh-eating cancer discovered spreading through catfish.Jul 31I’m looking to call in the best pet trackers on the market for a tried and tested review for The English Home website!Jul 30Looking to add some professional organisers and declutterers to my roster for upcoming Ideal Home articles.Jul 30Working on a piece on the potential nationalisation of water in the UK. Please get in touch if you can provide comment!Jul 30London featuresJul 29Looking for an expert who can talk about wellness tech and the rise of holistic wellness for a piece I'm writing!Jul 29I'm looking to attend GamesCom 2026 and want to connect with publishers or studios who are looking for UK media coverage.Jul 28Seeking environmental solicitor for story on removing bee nestsJul 27Seeking experts on the rise of unusual animal assisted therapy across the UKJul 24A compliance / AI / data safety expert having to develop interesting guidelines about Smart Glasses in your workplace needed!Jul 23Looking to speak to a neuro-oncologist, or neurosurgeon about glioblastoma!Jul 23How high does a household income need to be to afford a stay at home parent?Jul 22Looking for solar tourism experts on best eclipse viewing locationsJul 21Looking for consumers and small businesses to discuss building trustJul 21How can employers review the investment performance of their workplace defined contribution #pension schemes?Jul 21
Back-to-school hack: give kids a watch now to reset their body clock before term startsAug 14Extra MSA partners with Universal for £2,500 Minions & Monsters family giveawayAug 14New data: What tech skills do American employers want? We analysed 850k job postingsAug 14Drivers warned over five common habits as motorhome theft claims more than double this yearAug 14Beach safety expert issues six-point warning as heatwave sends Britons flocking to the coastAug 13Back To School Shoes - Samples + Podiatrist CommentaryAug 13Smokers warned to take extra precautions when smoking during a heatwaveAug 13Brits risk losing out on up to £50 billion before the end of the tax year, expert warnsAug 13Got to catch ‘em all - Krispy Kreme releases three Pokémon-inspired doughnutsAug 13The September routine change that could leave your dog stressed within minutesAug 13STATEMENT: Mayor of London on A-Level, T-Level and BTEC results todayAug 13ALDI’S BACK TO SCHOOL LUNCHBOX RANGE IS HERE — WITH PRICES STARTING FROM JUST 39PAug 13One of Britain’s favourite sweet treats now costs almost £1 more than last summerAug 13Heidi Klum says Serpent Jewellery is Cool Again (& Abbott Lyon does too!)Aug 13The 2028 bride planning a £20k wedding without loans or credit cardsAug 12Back-to-school hack: give kids a watch now to reset their body clock before term startsAug 14Extra MSA partners with Universal for £2,500 Minions & Monsters family giveawayAug 14New data: What tech skills do American employers want? We analysed 850k job postingsAug 14Drivers warned over five common habits as motorhome theft claims more than double this yearAug 14Beach safety expert issues six-point warning as heatwave sends Britons flocking to the coastAug 13Back To School Shoes - Samples + Podiatrist CommentaryAug 13Smokers warned to take extra precautions when smoking during a heatwaveAug 13Brits risk losing out on up to £50 billion before the end of the tax year, expert warnsAug 13Got to catch ‘em all - Krispy Kreme releases three Pokémon-inspired doughnutsAug 13The September routine change that could leave your dog stressed within minutesAug 13STATEMENT: Mayor of London on A-Level, T-Level and BTEC results todayAug 13ALDI’S BACK TO SCHOOL LUNCHBOX RANGE IS HERE — WITH PRICES STARTING FROM JUST 39PAug 13One of Britain’s favourite sweet treats now costs almost £1 more than last summerAug 13Heidi Klum says Serpent Jewellery is Cool Again (& Abbott Lyon does too!)Aug 13The 2028 bride planning a £20k wedding without loans or credit cardsAug 12

Great PRs know it’s important to pitch the right stories to the right journalists. But when inboxes are flooded with irrelevant outreach, even the best pitches get ghosted.

Synapse’s stories marketplace is replacing noise with relevance – making media relations more targeted and productive.

How Synapse works

Filter and respond to media requests

Apply filters like sector, region and channel. Then get real-time alerts in Slack so you can jump on requests as they pop up.

Pitch to relevant journalists with AI

From campaigns to comment pieces, Synapse gives you an AI-recommended list of 20-25 journalists for every pitch.

Monitor your pitch stats in real time

Check who’s reading your pitch as journalists interact. And if a story gets spiked, you can see if it’s down to timing or relevance.

PR Step 1 PR Step 2 PR Step 3

The only place to live chat with journalists

Swap email for DMs in Synapse and Slack, so you can collaborate faster and earn more coverage.

Meet the PRs and journalists seeing success with Synapse

Browse case studies →
“Synapse has helped me connect with experts so I can deliver engaging content for our audience on a wide range of subjects ”
Steffan Rhys Deputy Content Hub Director
“We’ve achieved over 50 pieces of national and regional coverage using Synapse”
Ethan Duke Account Manager
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“Synapse offers a new and effective way for PRs and journalists to connect, spelling the end to outdated mass pitching”
Bethan Williams Senior Account Manager
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“I would definitely recommend Synapse. It's more efficient than putting callouts on social media for experts or looking around in 1000s of emails.”
Rebecca Carey Deputy Head of Editorial SEO

FAQs

How do you verify your users?

Synapse is designed for people in PR and the media. So our team manually verifies every single one of our users to check that their role is a good fit. This helps to maximise relevance for journalists and gives PRs the best possible chance of securing coverage.

Our verification process usually takes 1-2 hours. But if we need more information or have questions about your day-to-day role, we’ll be in touch.

Who’s currently using Synapse?

Synapse has thousands of users on both sides of the media relations landscape. We have PR agencies, freelancers and in-house professionals from across the UK. And our journalists write for nationals, regionals and trades, covering everything from personal finance to lifestyle.

Do I need to pay for Synapse?

For PRs, we offer a choice of paid plans with flexible monthly or yearly payment options. If you need help finding the right plan for your team, get in touch at support@synapse.media

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For journalists, Synapse is free to use.

If I have a problem with Synapse, where do I go?

For any registration, payment or platform issues, contact support@synapse.media. Our working hours are 9.00am to 5.30pm, Monday to Friday, with a skeleton support service outside these hours. We aim to respond to everyone within 24 working hours.

Why is a marketplace better than email?

Journalists get hundreds (if not thousands) of emails a day. For PRs, this means there’s a high chance your email pitches aren’t even getting seen by the media. For journalists, it means your inbox feels out of control – and finding the right stories and experts can feel impossible.

This is where our marketplace comes in. It’s a place for PRs to take their stories out of crowded inboxes and for journalists to easily search for the stories they want.

Post your first pitch

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