Have you ever thought about what would make your pitching game even better? What are journalists really looking for? Here at Synapse, we’ve got the insider scoop. The team, including Jon Birchall, Jess Battison, Lucy Devine, Poppy Bilderbeck, and Rhiannon Ingle at LADbible, shared what catches their attention.
What Kind of Pitches Are You and the Team Looking For?
“Anything reflective of our current sites, but particularly human interest stories that aren’t already out there. We aren’t typically interested in stories that have been picked up by other media outlets before us.”
For PRs Wondering When to Pitch, Are There Any Timings, Deadlines, or Meetings They Should Be Aware Of?
“We have our Forward Planning meetings every other Thursday, so anything with a longer lead time should be sent on Wednesday PM/Thursday AM. Everything else can be picked up throughout the week.”
What Should PRs Include in Their 140-Character Headline to Grab Your Attention?
“A headline and a suggested Facebook sell, as per our current page style.”
Well, let’s break it down.
Pitch original, untold stories, not what’s already out there. Also, consider LADbible’s Forward Planning meetings when sending pitches and include a Facebook sell for maximum impact.
For the LADbible team, originality and exclusivity are everything. They’re not interested in stories that have already been picked up by other media outlets, so if you have something fresh and compelling, Synapse can help you get it in front of the right people.
Make your pitches stand out by providing engaging stories and tailoring your content to journalists’ needs.
Want to make sure your stories are seen by LADbible’s team? Join Synapse and start pitching smarter.
