Here at Synapse, we’re all about helping PRs nail their pitches and make meaningful connections with journalists. But what really works when pitching to Felicity Thistlethwaite, Digital Content Director at The Stylist Group?
If you’re tired of sending emails and getting nothing back, this one’s for you. Felicity shared her advice on what makes a pitch land and what’s more likely to be ignored.
What Kind of Pitches Are You and the Team Looking For? What Really Makes a Story for You?
“We’re looking for stories with case studies and/or new figures/data on a topic. It’s got to have a hook, and ideally, we’ll have it as an exclusive. Avoid oversaturated stories, anything sensationalist or against brand ethos (no diets, no pap pictures etc).”
For PRs Wondering When to Pitch, Are There Any Timings, Deadlines or Meetings They Should Be Aware Of?
“We have a morning production meeting at 9.45; staff are usually online at 9.30 to plan for the pitching meeting.”
What Should PRs Include in Their 140-Character Headline to Grab Your Attention?
“Don’t waffle, make it succinct. Ronseal, as we’d call it. Do what it says on the tin.”
What’s Your Inbox Like at the Moment and How Do You Think Synapse Can Help?
“My inbox is FULL. I am desperately trying to get to below 100 emails to action. Removing the blind-mailing PR process from this will mean less delete-alls from me and maybe more responses.”
Let’s break it down:
It all comes down to this. Keeping pitches exclusive and data-driven, avoiding content that feels tired or against brand ethos and not wasting time on fluffy headlines. It’s all about making them clear and to the point.
Felicity Thistlethwaite’s insights are a reminder that clear, relevant, and exclusive content is what journalists value most.
With Synapse, you can refine your strategy and make sure your pitches are delivered and ready to be read. Ready to change the game?
