PR News: Are fake experts flooding the headlines?
PR, Synapse News
Hey there,
Are fake experts flooding the headlines?
We’re kicking off this week’s The Loop with our free Spotlight Session on AI, Public Relations & Building Trust, co-hosted by Synapse and Freelancing for Journalists.
You’ll hear from Rosie Taylor, James Clothier and Emma Wilkinson and get practical tips on how to rebuild trust, foster better relationships, and responsibly integrate AI into workflows.
Register now so you don’t miss out.
Now, welcome back to The Loop. Here’s what’s new…
✨ SYNAPSE SPOTLIGHT
How about a quick B2B brief?
We spoke to our newly onboarded Insider Media team for the inside scoop on what they really want.
Their team is on the lookout for sharp B2B regional content, and each of their editors specialises in a distinct sector and geography.
Lovely PRs like yourself can pitch to the right editors, while tailoring the pitch to their needs is key.
Here’s what they are actually looking for.
- Stephen Farrell
Deputy Digital News Editor
Yorkshire & Northern Powerhouse: hospitality, retail, law firms, accountancy, dealmaking, property - Jennifer O’Keefe
Search & Trends Writer
Hospitality & retail news, wealth topics (think rich lists) and explainer pieces on trending business themes - Daniel Face Sr
Senior Digital Staff Writer
South East (Kent → Hampshire, Oxfordshire → S Buckinghamshire): technology & creative industries - Laurence Kilgannon
Digital News Editor
North West England: inward investment, innovation, hospitality, wealth, law firms, accountancy - Ben Butler
Senior Digital Staff Writer
South West & Wales: hospitality, fine dining, dealmaking, property - Adam Beech
Senior Digital Staff Writer
Midlands: hospitality, fine dining, dealmaking, property - Alice Bird
Features Editor
North East: retail & hospitality, property, life sciences
Have something great? Tailor your pitch with region, sector and a clear B2B angle.
Questions? Give us a shout, or reach out directly to the editor who covers your area.
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
Insider Media:
- Looking for all dealmaking-related announcements from B2B press teams in the West Midlands area – legal, accountancy, and corporate finance advisers
- Seeking dealmaking news from Dorset-based professional services – legal, accountancy, and corporate finance firms.
Newsquest:
- Looking to write an explainer on whether your neighbour can film you in your garden.
- Looking for an expert opinion on whether it is safe to use expired sunscreen.
Metro:
Express:
LADbible:
- Looking to speak with a health expert who can comment on the health implications of unregulated, illegal vape use.
- Looking for urgent doctor commentary on the reality of what rubber bullets can actually do to your body.
- Looking for a mental health expert for a comment on dealing with panic attacks
The Sun:
- Looking for some travel opportunities/news/case studies, whether it be trying a new immersive event or similar.
- Looking for a money expert to talk about Bulgaria joining the Eurozone and the impact this could have on Brits going on holiday.
Newsquest:
Daily Mirror / Express / Reach titles:
The i Paper:
- Looking to speak to someone who has moved away from the UK for financial reasons and doesn’t regret it.
- Looking to speak to someone who wouldn’t put their money in stocks and shares over a cash ISA.
- Looking for expert comments/case study of someone in one of the vulnerable groups that have lost out on the winter fuel payment u-turn for
- Looking to speak to someone who keeps physical cash at home, hidden away safely, for emergencies.
- Looking to speak to someone who received a higher inheritance tax bill because they disputed the value of their property.
Or head to the marketplace now to look at requests yourself.
✨ BEFORE YOU GO
Got something great but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media
Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.
For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.
Get in touch
Looking for more information, support or want to speak to one of the team?
To see how we may use your information, take a look at our privacy policy.
