Not another group chat or someone asking what time you’re getting there, but a journalist looking for exactly the expert, case study or comment you happen to have.
We’re sending fresh journalist requests straight to WhatsApp, so you can spot opportunities while they’re still live to grab.
WhatsApp SUBSCRIBE REQUESTS to 07466 536564 to join.
Now, onto The Loop.
🔥 MUST READ
…because we want you to hear it from the experts themselves
Shiona McCallum, Senior Tech Reporter, BBC News, shares a weekly glimpse into her life as a journalist, giving her followers an insight into what her day-to-day life is like in a newsroom.
From expert interviews to recording voicenotes, writing briefings and team meetings, the series is a fantastic reminder for experienced PRs of exactly what journalists actually do in a day and a great insight for newer PRs.
👉 See Shiona’s latest LinkedIn post here
🗞️ PR-Y STUFF
Here’s what we think you should see this week:
- Reach restores dedicated business sections- Reach plc has created four new business editor roles as part of its restoration of dedicated business sections across its leading websites, including WalesOnline, Daily Record, Manchester Evening News, Liverpool Echo and BirminghamLive. read more
- Prince Harry and others ordered to pay interim £9.5m to Daily Mail publisher – The Duke of Sussex and six other claimants must pay towards DMG’s legal costs after losing their high-court case over allegations of unlawful information gathering. read more
- Death (or evolution) of the soundbite – Guy Clapperton shares his view on why the soundbite is dead, explaining what PR’s and media trainers should consider instead. read more
- PR’s new ‘dark arts’ kill off corporate scandals before they break- According to The Times, we’re in a golden age of ‘spin’ however, they question if that’s going to last. Regardless of your personal opinion on the article, it’s an important one to read with contributions from plenty of PR professionals. read more
- BBC News remains the biggest newsbrand on Instagram in terms of follower count – While the Daily Mail and GB News saw the biggest percentage growth in Instagram followers in the last two years according to analysis from Press Gazette. read more
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
Newsquest:
- Will TV licence be a thing of the past?
- How to stop impulsive buying and start budgeting
- The rules of priority seats on public transport, particularly wheelchair spaces on buses and trains – Newsquest central online
- Wanted: Someone who has reduced their tax bill by £20,000+ through strategic year-end planning – Life Magazines / Newsquest wealth section
Daily Mail:
Reach PLC:
- Gardening in dry conditions
- Triple lock predictions
- Premium Bonds – are they worth it with the recent NS&I changes – All Reach plc titles
Or head to the marketplace now to look at the full list of requests yourself.
📆 NEXT MONTH’S HOOKS
…because we don’t want you missing out on stuff in September.
🏛️ 3 Sep: Reform UK Conference – Reform UK holds its annual conference at the NEC in Birmingham.
💻 4 Sep: IFA Berlin 2026 – The world’s largest consumer electronics and home tech event, will take place at the Messe Berlin exhibition grounds in Germany.
🍁 7 Sep: Labor Day (US) / Labour Day (CA)
🏈 9 Sep: NFL Regular Season Kickoff – The reigning Super Bowl champion Seattle Seahawks hosting the New England Patriots at Lumen Field in Seattle.
👗 9 Sep: New York Fashion Week
📈 11 Sep: GDP monthly estimate, UK: July 2026
🎬 11 Sep: “Practical Magic 2” movie release date – The highly anticipated sequel reunites Sandra Bullock and Nicole Kidman as the iconic Owens sisters.
🛣️ 13 Sep: Road Dahl Day (UK)
💻 15 Sep: Dreamforce 2026 – Exploring the future of technology. 1,600+ sessions and expert-led training taking place in San Francisco, CA.
📊 15 Sep: UK Labour Market: September 2026
📊 16 Sep: Consumer price inflation, UK: August 2026
🎬 16 Sep: “Slow Horses” Season 6 premieres – The six-episode season will kick off with its first episode, followed by weekly releases every Wednesday until the finale on October 21, 2026.
🏦 17 Sep: Bank of England MPC Summary
👠 17 Sep: London Fashion Week begins
🎬 18 Sep: “Resident Evil” (Sony) – Based on the Japanese video game franchise by Capcom.
🎬 18 Sep: “Shaun the Sheep: The Beast of Mossy Bottom” – A stop-motion animated family comedy from Aardman Studios.
🌼 19 Sep: Liberal Democrat Conference – The Liberal Democrats gather in Brighton for their annual conference.
👜 22 Sep: Milan Fashion Week
🍂 23 Sep: Autumn Equinox – The equinox occurs at approximately 1:06am BST.
🎬 25 Sep: “Sense and Sensibility” (Universal) – Adaptation of Jane Austen’s classic novel, directed by Georgia Oakley, officially releases in UK cinemas.
🌹 27 Sep: Labour Party Conference – Labour’s annual conference takes place in Liverpool.
🗼 28 Sep: Paris Fashion Week
📈 30 Sep: GDP quarterly national accounts, UK: Apr-Jun 2026
📆 PR CALENDAR 2026
…because we want you to stay on top of the game every time
Five months and a lot of reasons to pitch.
From August to December, our free PR Calendar rounds up the dates worth having on your radar, just so you can plan ahead instead of spotting the perfect hook when everyone else is already pitching it.
Have something worthy?
Head to the marketplace now or simply send it to pitches@synapse.media (or add us to your media list) and we’ll make sure it reaches the right journalists.
