Propellernet
Initially unsure of exactly what Synapse could do for him and his team, Richard Paul, Creative Director (PR) at Propellernet, started using Synapse to see how our journalist request feature could help.
Building Nationwide Media Connections for Brighton-based PR Agency, Propellernet
What started as a brief trial, Richard quickly saw how journalist requests on Synapse could help him secure quick wins for clients and how the personable nature of the platform helps build better relationships.
Q & A
Q: What was your first impression of Synapse or your expectations of the platform?
To be honest, I didn’t know what to expect, as I signed up to respond to an existing request that a colleague had shared with me, but my first impressions were that Synapse was really easy and intuitive to use, navigate, and reach out to the journalist. It felt a lot more personal than email communication as I was essentially instant messaging a journalist about a story which was great!
Q: How do you and your colleagues use Synapse? Is it part of your team meetings, do you use it as an individual, etc?
Currently, we tend to use Synapse within client teams to monitor for relevant journalist requests, as well as posting stories on odd occasions. Largely, however, we use this for the journalist request element of the platform.
Q: What success have you had with Synapse? Can you tell us about the results i.e. number of pieces of coverage, and articles produced?
In terms of me personally, I’ve just had the one piece of coverage, but I think that speaks volumes in that the first time I used it, it resulted in coverage and a positive outcome. So a 100% success rate so far. It felt very easy to reach out, discuss the story/what my client could offer to the journalist, and from that, get the coverage we were aiming for.
Q: Would you recommend Synapse to a colleague and why?
I would recommend Synapse to a colleague, mainly for how it can add even more opportunities for gaining coverage and building relationships with journalists. As I say, it felt a lot more personal than email comms can feel, and the feedback was a lot more instant than it can be too. So I would definitely recommend it as another tool in a PR’s arsenal!
