London, UK, October 16, 2024: Synapse- The Stories Marketplace, a leading provider of PR and media relations technology, announces a strategic partnership with Reach’s Content Hub.

The question on many PR’s lips (from seasoned professionals to industry newbies), is how do I get noticed by a journalist?

Email has traditionally been the go-to tool for PR outreach, but it comes with its challenges. Emails can easily get lost in crowded inboxes, overlooked amidst the deluge of daily messages, or even marked as spam with the new feature for the users of Gmail (or by the journalists themselves).

This is where Synapse – The Stories Marketplace comes in, offering a new solution to streamline connections and make interactions between both sides more meaningful.

So here are our quick tips for using Synapse to connect with journalists.

While developing Synapse and researching the problems with media relations, our Founder and CEO Charles Russell said: “I recently became aware of a statistic: fewer than 4% of PR pitches result in a reply from a journalist. Logically, therefore, even fewer result in coverage.” 

Normal sales metrics tell you if you reach 100 people, 10 will engage and one will buy. Whilst a SaaS salesperson will happily take one sale a month, (and the fat commission that often comes with it ) PRs need a lot more pieces of coverage than that to keep their clients happy (and where’s the commission?!). This is before we consider the stories that get pulled last minute…

Synapse, The Stories Marketplace, founded by media relations technology expert Charles Russell, has won a creative catalyst grant from the government’s innovation agency, Innovate UK.