How Ellie Morgan is Getting More From her Outreach with Synapse
More journalist pickup than her usual outreach
Ellie didn’t need to change the press releases she was already working on. She simple added Synapse to her existing distribution list and started seeing stronger results.
For Ellie, the difference comes down to relevance and time. Synapse helps Ellie’s stories reach the right journalists where they’re actively looking for them, without needing to create lengthy media lists.
Ellie says: “I’ve been placing press releases I was already writing and distributing elsewhere onto Synapse, and it seems to be getting more pickup than my normal outreach.
Journalists seem more engaged because instead of sifting through lots of emails, some of which are irrelevant, they are receiving more relevant pitches through the platform.
From a PR perspective, I’m seeing a better return, and I would absolutely recommend it.”
