Cookies Policy
Synapse Media Technologies Ltd
Effective on 06 January 2025
Summary
Synapse Media Technologies Ltd (“Synapse” “Us”, “We”, “Our”) believes in being clear and open about how we collect and use data related to you. This Cookie Policy applies to your when you visit and/or use our Site (synapse.media) and the products and/or services (together referred to in this Cookie Policy as “platform services”) we may make available from it (regardless of where you visit it from). We may use cookies and similar technologies such as local storage and mobile ad IDs (collectively referred to in this policy as “cookies”) to collect and use data as part of our platform services, details of which can be found in the table below.
What technologies are used?
| Type of technology | Description |
| Cookies | A cookie is a small file placed onto your device that enables our features and functionality. Any browser visiting our sites may receive cookies from us or cookies from third parties. We or third parties may also place cookies in your browser when you visit non-Synapse sites that display ads or that host items related to our business.
We use two types of cookies: persistent cookies and session cookies. A persistent cookie lasts beyond the current session and is used for many purposes, such as recognising you as an existing user, so it’s easier to return to us and interact with our Site and platform services without signing in again. Since a persistent cookie stays in your browser, it will be read by us when you return to our Site or visit a third-party site that uses our platform services. Session cookies last only as long as the session (usually the current visit to a website or a browser session). |
| Local storage | Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve your experience, for example, by enabling features, remembering your preferences and speeding up site functionality. |
| Other similar technologies | We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Cookie Policy. |
Our table below lists some of the cookies that are used by us and third parties as part of our platform services. Please note that these tables may be updated from time to time to provide you with the latest information.
What are these technologies used for?
Below we describe the ways in which we may use cookies.
| Purpose | Description |
| Authentication | We use cookies to recognise you when you visit our Site and/or use our platform services.
If you’re signed into the Site, cookies help us show you the right information and personalise your experience in line with your settings.
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| Security | We use cookies to make your interactions with our platform services faster, more secure and to help us detect malicious activity and violations of our platform services and the Site generally.
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| Preferences, features and services | We use cookies to enable the functionality of our Site and platform services, and provide you with features, insights and customized content. We also use these technologies to remember information about your browser and your preferences.
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| Functional | We use cookies to improve your experience on our Site. |
| Analytics and research | Cookies help us learn more about how well our Site and platform services and perform in different locations. We use cookies to understand, improve, and research products, features and services, including as you navigate through our Site or when you access our Site from other third party ran sites, applications or devices. We use cookies to determine and learn whether you have interacted with our Site (or our customers’ websites) and any related content or emails and provide analytics based on those interactions.
We also use cookies to provide aggregated information to our customers and partners as part of our platform services and business activities generally.
If you are a registered user with Synapse but logged out of your account on a browser, we may still continue to log your interaction with our Site on that browser for up to 30 days in order to generate usage analytics for our Site. We may share these analytics in aggregate form with our customers. |
What third parties use these technologies in connection with our Site and/or platform services?
Third parties such as our customers, partners and service providers may use cookies in connection with our Site and/or platform services.
For example, third parties may use cookies where they host links to our Site to promote our services or for their own marketing purposes.
We may also work with third parties for our own marketing purposes and to enable us to analyse and research our Site, platform services and our business activities generally. The data we collect via cookies or other means may be shared with these third parties.
Your Choices
You have choices on how we use cookies. Please note that if you limit our ability to use cookies, you may worsen your overall user experience on the Site, since it may no longer be as personalised to you. It may also stop you from saving customised settings like login information and may limit certain functions of the Site and/or your access to some platform services.
Browser Controls
Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies, including our cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.
Manage Cookie Preferences
Where required, we enable you to reject the use of certain cookies for purposes such as advertising and analytics and research, by visiting your cookie settings, without affecting the lawfulness of processing based on your consent before its withdrawal.