If you’ve got a strong expert comment, case study or data-led angle, send it to pitches@synapse.media, and we’ll help get it in front of the right people while you get on with everything else.
Now, welcome back to The Loop – your weekly scroll of live journo requests, sharp PR tips, and news worth jumping on.
🔥 MUST READ
…because we want you to hear it from the experts themselves
Carly Martinetti, co-founder of Notably, shared a reminder that every PR should have in their back pocket:
“AI systems reward the exact signals PR was built to create.”
The takeaway? While some brands are questioning traditional PR’s value in the AI era, the reality is that earned media is becoming one of the key signals AI uses to decide who gets recommended and who gets ignored.
👉 Read Carly’s full LinkedIn article here
🗞️ PR-Y STUFF
Here’s what we think you should see this week:
- Climate stories need to work harder to win attention – In the latest Off the Record interview, The Independent’s Asia Climate Correspondent Stuti Mishra said environmental reporting is facing a tougher fight for coverage as cost of living pressures, politics and global conflicts dominate news agendas. The stories still breaking through tend to be those linked to money, health, security or real-world impact. read more
- The biggest leadership challenges in PR right now – In this PRmoment podcast, Ben Smith and Will Hart unpack the biggest leadership challenges facing agency bosses right now, from AI governance and hybrid working, to Gen Z expectations and relentless pressure on performance. read more
- Google’s AI search push is giving publishers another headache – Google has expanded its AI search features again, with AI Mode becoming more conversational and new AI agents able to carry out tasks on behalf of users. The concern for publishers is that more searches could be answered inside Google’s ecosystem without users ever clicking through to a website. read more
- Is your story actually a national news story? – Rosie Taylor’s latest Get Featured post tackles a question every PR has asked at some point: is this big enough for national coverage?Her point is a useful one. Thousands of stories happen every day, but only a small number cut through nationally. claim your free post here
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
Reach plc:
- Looking for PRs with weird, wacky launches and events for Daily Star social content push
- Looking for drone expert for quick turnaround comment for national media article
- Seeking relationship experts for quick turnaround Daily Mirror feature
- Looking to speak with criminal psychologists!
- Looking for crime expert for comment on Daily Mirror feature
- Looking for climate expert for the Daily Mirror article
- Best ways to keep your dog cool in a heatwave
Metro:
- Looking to speak with a relevant travel expert about jet fuel shortages, Europe airport chaos, overall travel landscape.
- Looking for travellers who have visited La Gomera and El Hierro in the Canary Islands – Metro
- Seeking traditional-style hotels in Bamberg, Regensburg and Passau for Metro travel feature
- Looking for Cyprus tour guides and boat operators for Metro feature
The Sunday Post:
MailOnline:
Newsweek:
National World:
- Seeking lawnmowers for review for NationalWorld feature – National World
- Looking for all things of my favourite colour, particularly focusing on fashion, beauty and lifestyle products! – NationalWorld
Freelance:
- Looking for UK retirees who have chosen to rent in later life for feature insight
- Looking for home experts to recommend gadgets/hacks for dealing with temporary heat spikes, for the i newspaper. – The i Newspaper
- Looking for Clapham residents affected by recent TikTok-organised youth gatherings
- Looking for a chatty hairdresser to talk Rivals inspired haircuts, for a piece on BBC 5 Live. – BBC 5 Live
- Seeking expat women with return-to-UK regret stories and related survey data
- Looking for bathroom toilet images with scenic window views – Homebuilding & Renovating
- Seeking property litigation solicitor on surface drainage laws
- Medical experts needed to comment on Donald Trump health check coverage – Daily Express
- Seeking interior designers to share common en-suite bathroom design mistakes – Livingetc
- Looking for family-friendly places to visit on the Isle of Wight
- Looking to speak to fashion and retail experts about the reports that Shein is acquiring Everlane. – The Independent
- Looking for women earning more than partner to discuss emotional side of money – Stylist
- ASAP – looking for a registered sports dietician to comment on a Fit&Well article around nutrition / running
Or head to the marketplace now to look at the full list of requests yourself.
📆 NEXT MONTH’S HOOKS
…because we don’t want you missing out on stuff in July.
📊 2 Jul: Business insights and impact on the UK economy – Covers the impact of economic challenges and other events on UK businesses, including performance, workforce, trade and resilience.
🏎️ 3 Jul: British Grand Prix begins – The 2026 Formula 1 British Grand Prix takes place at Silverstone Circuit.
📚 3 Jul: Bradford Literature Festival – This buzzing book festival brings big literary names to West Yorkshire, with panels, readings, lectures and more.
🚴 4 Jul: Tour de France begins – it’s the 113th edition of the Tour de France, taking place until the 26th July 2026, starting in Barcelona.
📊 7 Jul: Financial Stability Report – Published by the Bank of England, setting out its view on UK financial system stability and key risks.
🏰 9 Jul: Buckingham Palace Summer Opening
🎬 10 Jul: Moana (2026) – Action / Adventure / Comedy, starring Catherine Laga’aia, Dwayne Johnson, John Tui and Frankie Adams.
🎾 11 Jul: Wimbledon Women’s Singles Final – Provisionally scheduled at the All England Lawn Tennis and Croquet Club in London.
🎾 12 Jul: Wimbledon Men’s Singles Final – The 2026 Wimbledon Championships run from 29 June to 12 July, with video reviews introduced for the first time.
⚽ 14 Jul: First FIFA World Cup Semi-Final
⚽ 15 Jul: Second FIFA World Cup Semi-Final
😀 16 Jul: World Emoji Day – “Face with bags under its eyes” was recognised as the emoji of the year in 2025.
📈 16 Jul: GDP monthly estimate, UK (May 2026) – GDP measures the value of goods and services produced in the UK.
⛳ 16 Jul: The Open Championship 2026 begins – officially the 154th Open Championship, is a golf tournament to be played from 16-19 July 2026 at Royal Birkdale Golf Club. It will be the 11th Open held at the club.
🎂 17 Jul: Queen Camilla’s Birthday
🎬 17 Jul: The Odyssey (2026) – Adventure / Fantasy, starring Matt Damon, Tom Holland, Anne Hathaway and Robert Pattinson.
🏆 19 Jul: FIFA World Cup Final – The tournament runs from 11 June to 19 July, jointly hosted by the United States, Mexico and Canada.
🏖️ 21 Jul: Schools break up for the summer
📊 21 Jul: UK Labour Market: July 2026 – Covers employment, unemployment, inactivity, earnings, vacancies and labour market stats.
📊 22 Jul: Consumer price inflation, UK (June 2026) – Covers price index changes and weights across inflation measures.
🏅 23 Jul: Commonwealth Games begin
⛳ 29 Jul: Women’s Open – Held at Royal Lytham & St Annes, with some of golf’s biggest names competing.
📊 29 Jul: Effective interest rates (June 2026) – Covers average interest rates across UK deposit and loan accounts.
🎬 31 Jul: Spider-Man: Brand New Day (2026) – Action / Adventure / Fantasy, starring Tom Holland, Zendaya, Sadie Sink and Jacob Batalon.
Working on something great or out of office?
Head to the marketplace now or simply send it to pitches@synapse.media (or add us to your media list) and we’ll make sure it reaches the right journalists.
