With inboxes being full and trust harder to earn, what actually wins now is credibility, and knowing the story is solid, the expert is real, and the angle is worthy.
That’s exactly what Synapse is built for.
Do you have something great just sitting there? Send it to pitches@synapse.media, and we’ll help get it in front of the right journalists.
Now, onto The Loop – journo requests, PR tips and the news worth knowing this week.
🔥 MUST READ
…because we want you to hear it from the experts themselves
Sophie R., Founder of Cupid PR, shares a simple but brutal filter for your next pitch.
Her key takeaway?
“P.I.T.C.H. is how we sanity-check a Digital PR idea before it ever leaves the room. Five questions. Miss one, the idea weakens. Miss two, don’t pitch it.”
Most ideas don’t fail because they’re terrible, but because they’re missing key elements: a weak hook, soft data, or no real person. The best PRs catch that before it ever reaches a journalist.
👉 Read Sophie’s full LinkedIn post here
🗞️ PR-Y STUFF
Here’s what we think you should see this week:
- The future of PR? It starts with trust – In The Digital PR Podcast, Sarah Waddington, CEO of the PRCA, unpacks where the industry is heading, from rebuilding trust and tackling fake experts, to closing the gap between digital and traditional PR. listen to the episode
- Pitching freelancers? You need a different approach – In her newsletter Get Featured, Rosie Taylor breaks down a simple truth: freelancers aren’t just journalists, but they’re pitching your story onwards to editors, and that changes everything because your pitch isn’t just being judged once, but twice. claim your free post here
- AI is moving from insight to execution in PR – The latest PR AI update shows a clear shift: AI isn’t just analysing campaigns anymore, it’s starting to run parts of them. From planning and content creation to performance tracking, new tools are closing the “execution gap” for teams. According to the article, visibility is getting tighter. AI answers are surfacing fewer brands, which means competition to be cited is higher than ever. read more
- Paid dominates: Google, Meta and Amazon on top in UK – New data shows Google, Meta and Amazon now take two-thirds of UK ad spend, with around £31bn of a £46bn market. Meanwhile, revenue flowing to news publishers continues to decline. For PRs, this shift matters. read more
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
Reach plc:
- Looking for an expert comment on a 24-hour rule when purchasing items
- Looking to speak with an oncologist!
- Looking for expert comment/opinion on new tax year rule changes
- Child Protection Lawyers Commentary Needed
- Garden experts needed for advice on how to stop weeds growing on gravel paths
- Looking for a pharmacist on Mounjaro and supplements
MoneyWeek:
Metro:
Daily Mirror:
The i Paper:
Prolific North:
MailOnline:
- Looking for Expert Comment on Tourist Scams Worldwide – Daily Mail
- Experts who can help explain the benefits (or downsides) of an alternative to sunscreen gel/spray/cream: an SPF tablet – DailyMail
Newsweek:
- Looking for urgent comments from two dog trainers
- Quick comment from a vet to discuss dog probiotics
National World:
Freelance:
- Looking for jobseekers blocked by recruitment software to share their experiences
- Looking for landlords on rent freeze views – KOM Consult Media
- Looking to speak to Brits who’ve moved from London to Sydney, then back to Bristol – The Telegraph
- Keen to speak to British expats about the aviation fuel crisis! – The Telegraph
JamPress:
The Express:
Or head to the marketplace now to look at requests yourself.
📆 NEXT MONTH’S HOOKS
…because we don’t want you missing out on stuff in June.
📊 2 Jun: Effective interest rates (April 2026) – Covers average interest rates across UK deposit and loan accounts using bank and building society data.
🏦 3 Jun: Bank of England to hear views from people in the West Midlands on the cost of living, as part of its Citizens’ Forum Programme.
🏆 11 Jun: FIFA World Cup starts – For the first time in history, the tournament will be co-hosted by three nations – the United States, Mexico, and Canada, and feature an expanded field of 48 teams.
🏏 12 Jun: Women’s T20 World Cup starts – This tenth edition runs until 5 July, featuring 12 teams across 33 matches.
📊 12 Jun: GDP monthly estimate, UK (April 2026) – Measures the value of goods and services produced in the UK and tracks economic growth.
🎖️ 13 Jun: Trooping the Colour – The Household Division parade runs from Buckingham Palace to Horse Guards Parade, followed by an RAF flypast at 1:00pm.
🍺 15 Jun: Beer Day Britain – Celebrated on the date the Magna Carta was sealed in 1215, marking the historic importance of ale in British culture.
🔍 16 Jun: Searches for Father’s Day gifts peak – According to Google Trends.
🎬 19 Jun: Toy Story 5 – Animation / Adventure / Comedy, starring Keanu Reeves, Tom Hanks, Annie Potts and Wallace Shawn.
☀️ 20 Jun: Summer Solstice – The longest day of the year and the astronomical start of summer.
👨 21 Jun: Father’s Day
🎬 26 Jun: Supergirl – Action / Adventure / Sci-Fi, starring Milly Alcock, Eve Ridley, Matthias Schoenaerts and Jason Momoa.
🎖️ 27 Jun: Armed Forces Day
🎶 27 Jun: BST Hyde Park Festival begins – Runs until 12 July, with headliners including Garth Brooks, Maroon 5, Mumford & Sons, Pitbull and Lewis Capaldi.
🎾 29 Jun: Wimbledon begins – According to MailMetro, 1 in 5 men aged 16-34 buy summer fashion items specifically for sporting events.
📊 29 Jun: Effective interest rates (May 2026) – Covering UK deposit and loan account rates.
📱 30 Jun: World Social Media Day
📊 30 Jun: GDP quarterly national accounts, UK (Jan-Mar 2026) – Provides a revised and more precise estimate of UK economic growth.
