The question on many PR’s lips (from seasoned professionals to industry newbies), is how do I get noticed by a journalist?
Email has traditionally been the go-to tool for PR outreach, but it comes with its challenges. Emails can easily get lost in crowded inboxes, overlooked amidst the deluge of daily messages, or even marked as spam with the new feature for the users of Gmail (or by the journalists themselves).
This is where Synapse – The Stories Marketplace comes in, offering a new solution to streamline connections and make interactions between both sides more meaningful.
So here are our quick tips for using Synapse to connect with journalists.
