How Emilia Kettle from Newsquest Uses Synapse to Streamline Her Workflow
Industry Trends & News, Journalist, PR

Ever wondered how to make your pitch stand out among the hundreds of emails journalists get daily?
At Synapse, we’re all about helping PRs achieve that and much more! And when it comes to efficiency, Emilia Kettle, Senior SEO Reporter at Newsquest, is proof that it works. She’s been using Synapse since 2023, and it’s already become an essential part of her workflow.
Emilia, Please Tell Us About Your First Impressions of Synapse?
“On first impression, I found Synapse really simple to use, including finding pitches that were relevant to me, getting comments or making requests to PRs.”
Which Parts of the Product Have You Been Using?
“The pitch marketplace is great for quickly seeing if there is anything that is of interest to me. Good pieces don’t get lost; unlike when I am sent emails by PRs and they can get lost.”
How Easy Was It to Use the Request Service?
“The request service is great; I’ve used it three times so far and each time I have had a really quick reply, mostly in under an hour, with the piece sometimes being written in under ten minutes, making it perfect for stories based on trending topics.”
How Has the Platform Helped You Communicate with PRs?
“Typically, PRs have reached out with comments in the messaging system on Synapse, whilst others have sent comments via email. Either way works great and helps get information in no time with very little fuss.”
How Many Pieces of Coverage Has Synapse Helped You Produce and Do You Have More in the Pipeline?
“Synapse has helped me create three pieces so far. The first two articles were written through requests for expert comment and the last was a request asking for beauty advent calendars for a review piece.”
How Did Using Synapse Feel Compared to Using Email for Pitches and Correspondence? Do You Feel Synapse Will Help Build Better Relationships?
“We’ve been focusing on more evergreen/explainer pieces recently and Synapse has been great for finding original comments on trending topics which in turn helps us with Google’s ranking.
I’ve found that using Synapse to communicate with PRs is much easier compared with using email, simply because messages tend to get lost in my inbox. As journalists, we can get hundreds of emails in the space of a couple of hours and it can become hard to find what you need.”
Do You Feel Synapse Is Something You’ll Use in the Future? What Does It Add to the PR/Journalist Dynamic?
“I will be using Synapse in the future, especially when looking for comments as it just takes away the pain of finding emails and the correct person. Even then, reaching PRs via email still doesn’t guarantee a response. When I make a request using Synapse, I know that it should reach someone in the field or someone who can help me find an answer.”
Let’s wrap it up
For Emilia Kettle, the speed and simplicity of Synapse have been game-changers. With the ability to quickly find relevant pitches and secure expert comments in minutes, Emilia has enhanced her workflow and strengthened her coverage.
If you want to improve your efficiency and build better relationships with journalists, Synapse offers a streamlined solution. Join Synapse now and start making your pitches stand out.
FAQs
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If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
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Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
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Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
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