Pitching is All About Expert Comments: Sophie Law at Reach plc
PR
Have you ever wondered about the importance of pitching the right content? Not only that, but also finding the right person to send your pitches to? Well, we’ll fix that! Sophie Law, Deputy Editor of Spare Time at Reach plc, gave us the lowdown on what her team is looking for and how PRs can stand out.
What Kind of Content is Your Team Looking For?
“Good quotes from experts are probably the most valuable to us. Pictures/case studies are often less important as we do need content that can be quickly written up.
The main topics we cover and the top-performing sub-sections are:
- Gardening – roses, orchids, hydrangeas, peace lilies, lawns, weed removal, ivy removal, tomatoes, bulbs.
- Cleaning – limescale, damp & mould, stains, drains, oven, towels, grout, toilets.
- Horoscopes – zodiac signs, astrologer tips, Chinese horoscope.
- Travel (UK and world) – hidden gems, destination dupes, cruise tips, airline tips, flight attendants, hand luggage.
- Home hacks – radiators, dishwashers, air fryers, washing machines, energy bills, boilers.
- Health – weight loss, nutrition, weight loss case studies.
- Food/recipes – food storage, chef tips, simple cooking hacks (e.g. scrambled eggs, roast potatoes).
- Pests – rats, mice, cats, foxes, and summer pest control.
- Beauty – hair, skin, make-up tips for older women.
- Professionals – cleaners, plumbers, chefs, flight attendants, pilots.”
What Should PRs Include in Their 140-Character Headline to Grab Your Attention?
“Make sure the subject is clear right away and include powerful words we can quote in the headline. For example:
- ‘Black mould will ‘disappear’ from your grout in 30 minutes with 1 powerful natural item.’
Numbers work well: 60-second hack, £1 hack, 60p product.”
What we learned from this?
It’s all about the good stuff! Focus on expert quotes because they’re gold for Sophie’s team. Keep headlines clear, direct, and powerfu and make sure pitches fit their wide range of topics.
If you’re aiming to catch Sophie Law’s attention, it’s all about providing expert quotes, powerful headlines, and relevant content. With such a broad range of topics covered by the Spare Time section, knowing how to tailor your pitch is essential. Sophie wants information she can quickly write up, so clarity and practicality are key.
Using Synapse makes it easy to get your content in front of Sophie and her team without the frustration of whether that pitch lands or not.
If you are ready to improve your pitching strategy, join Synapse and start delivering content that matters.
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