Hey there,
Are fake experts flooding the headlines?
We’re kicking off this week’s The Loop with our free Spotlight Session on AI, Public Relations & Building Trust, co-hosted by Synapse and Freelancing for Journalists.
You’ll hear from Rosie Taylor, James Clothier and Emma Wilkinson and get practical tips on how to rebuild trust, foster better relationships, and responsibly integrate AI into workflows.
Register now so you don’t miss out.
Now, welcome back to The Loop. Here’s what’s new…
✨ SYNAPSE SPOTLIGHT
How about a quick B2B brief?
We spoke to our newly onboarded Insider Media team for the inside scoop on what they really want.
Their team is on the lookout for sharp B2B regional content, and each of their editors specialises in a distinct sector and geography.
Lovely PRs like yourself can pitch to the right editors, while tailoring the pitch to their needs is key.
Here’s what they are actually looking for.
- Stephen Farrell
Deputy Digital News Editor
Yorkshire & Northern Powerhouse: hospitality, retail, law firms, accountancy, dealmaking, property - Jennifer O’Keefe
Search & Trends Writer
Hospitality & retail news, wealth topics (think rich lists) and explainer pieces on trending business themes - Daniel Face Sr
Senior Digital Staff Writer
South East (Kent → Hampshire, Oxfordshire → S Buckinghamshire): technology & creative industries - Laurence Kilgannon
Digital News Editor
North West England: inward investment, innovation, hospitality, wealth, law firms, accountancy - Ben Butler
Senior Digital Staff Writer
South West & Wales: hospitality, fine dining, dealmaking, property - Adam Beech
Senior Digital Staff Writer
Midlands: hospitality, fine dining, dealmaking, property - Alice Bird
Features Editor
North East: retail & hospitality, property, life sciences
Have something great? Tailor your pitch with region, sector and a clear B2B angle.
Questions? Give us a shout, or reach out directly to the editor who covers your area.
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
Insider Media:
- Looking for all dealmaking-related announcements from B2B press teams in the West Midlands area – legal, accountancy, and corporate finance advisers
- Seeking dealmaking news from Dorset-based professional services – legal, accountancy, and corporate finance firms.
Newsquest:
- Looking to write an explainer on whether your neighbour can film you in your garden.
- Looking for an expert opinion on whether it is safe to use expired sunscreen.
Metro:
Express:
LADbible:
- Looking to speak with a health expert who can comment on the health implications of unregulated, illegal vape use.
- Looking for urgent doctor commentary on the reality of what rubber bullets can actually do to your body.
- Looking for a mental health expert for a comment on dealing with panic attacks
The Sun:
- Looking for some travel opportunities/news/case studies, whether it be trying a new immersive event or similar.
- Looking for a money expert to talk about Bulgaria joining the Eurozone and the impact this could have on Brits going on holiday.
Newsquest:
Daily Mirror / Express / Reach titles:
The i Paper:
- Looking to speak to someone who has moved away from the UK for financial reasons and doesn’t regret it.
- Looking to speak to someone who wouldn’t put their money in stocks and shares over a cash ISA.
- Looking for expert comments/case study of someone in one of the vulnerable groups that have lost out on the winter fuel payment u-turn for
- Looking to speak to someone who keeps physical cash at home, hidden away safely, for emergencies.
- Looking to speak to someone who received a higher inheritance tax bill because they disputed the value of their property.
Or head to the marketplace now to look at requests yourself.
✨ BEFORE YOU GO
Got something great but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
