Hey there,
Welcome to The Loop, Synapse’s weekly insider for the latest journo requests, PR tips, standout stories, and headlines actually worth your time.
Busy week? Same here. If you haven’t got time to upload your story, just email your pitch to pitches@synapse.media and we’ll sort it for you.
Here’s what’s hot this week:
🔥 MUST READ
…advice we’ve spotted from the experts
“Digital PR is no longer just for links – it’s shaping brand visibility in AI-generated results.”
Sheridan Okey shares key takeaways from the Digitaloft PR Summit. She’s talking about how digital PR can’t just be about SEO anymore, and why real stories matter more than just links or rankings.
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
- Reach: Looking for military stories on tech development, new kit, and global politics.
- LADbible: Looking for photography expert for an explanation on why Meghan Markle’s children’s hair appears to have different colours in different pics.
- National Newspaper: Seeking strong health stories for UK nationals via Jam Press.
- Metro UK: Looking for Harry Potter-adjacent experts to talk about the HBO reboot and nostalgia.
- Tyla: Looking for a meteorologist or climate scientist to speak with.
- Newsquest: Seeking tips on how to stop your bins smelling during the summer months, expert comments on how to keep grass healthy all year round and looking for expert comments on how and why Manuka Honey can help boost our immune system.
- Newsquest: Looking for expert opinion on whether it’s ok to drink warmed bottle water, expert comments on whether it’s safe to cook bacon in the air fryer and case studies on home and garden, motoring, and travel topics.
- Daily Mirror / Express / Reach titles: Looking for real-life true crime stories.
- The Independent: Looking to speak to someone who has been a victim of fraud.
- The i Paper: Looking for someone who took out a mortgage over age 50, ideally 60+ and looking to speak to people today who don’t pay into a pension and have no regrets.
Or head to the marketplace now to look at requests yourself.
🗞️ PR-Y STUFF
Here’s what we’ve read this week so that you don’t have to:
- Google’s AI summaries cut MailOnline traffic – early data shows AI overviews are causing major drops in click-throughs, with big implications for how your stories get seen. read more
- Mischief wins Samsung PR pitch – they have been appointed to work on creative campaigns for Samsung on a project basis. read more.
- How to bring numbers to life in PR? – If your data-led pitch isn’t landing, this is why. A sharp guide for PRs on turning dry stats into stories that journalists actually want to cover, with real examples and quick wins. read more.
- UK publishers pushed to accept AI scraping – Google’s new terms mean media outlets must allow AI tools to train on their content if they want to stay visible in search. read more
📆 NEXT MONTH’S HOOKS
…just because we don’t want you missing out on stuff.
- 5 June: NBA finals begin.
- 5 June: UK Environmental Accounts ONS data release – fresh ONS data tracking how the UK economy impacts the environment, from carbon emissions to green taxes.
- 10 June: Searches for Father’s Day gifts peak – according to 2023/2024 stats
- 13 June: Download Festival begins – Last year’s attendance was around 75,000 people.
- 17 June: Royal Ascot opens – MailOnline reaches 7 in 10 Brits who bet on horse racing.
- 19 June: Isle of Wight Festival – Ranks 6th for festival fame.
- 25 June: Glastonbury Festival begins – Last year’s content pulled in 11M article views for MailOnline alone.
- 25 June: F1 movie release date – starring Brad Pitt
- 27 June: M3GAN 2.0 release date – a sequel to the hit horror of 2022.
- 28 June: Tour De France – a gruelling 21 stage route from Nice to Paris Champs-Elysées
- 30 June: Social Media day – established in 2010 by Mashableto recognise the profound impact of social media on worldwide communication.
- 30 June: Wimbledon 2025 – The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online.
✨ BEFORE YOU GO
Got a story, expert, or a pitch but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
