Hey there,
Got something great but no time to pitch? Synapse is the place to send your pitches to. Not somebody else’s inbox. Just ours.
Send your story to pitches@synapse.media and we’ll post it to the marketplace for you, so you don’t miss the coverage. No logins, just a step closer to getting picked up.
Now, welcome back to The Loop, your weekly scroll of live journo requests, smart PR tips, and media hooks that matter.
Here’s what’s hot this week:
🔥 MUST READ
…advice we’ve spotted from the experts
“Relationships over transactions, always.”
After 10+ years in PR, Shakira Sacks shares the five habits that actually land coverage, from thoughtful follow-ups to being human in your pitching.
👉 Read the LinkedIn post here
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
- Newsquest: Looking for expert commentary on how to stop your bins from smelling during the summer months, comments on bindweed and all the questions surrounding it and an expert opinion on whether you can be fined for cutting down a tree.
- National Newspaper: Seeking strong health stories for UK nationals via Jam Press.
- Daily Mirror / Express / Reach titles: Looking for real-life true crime stories and looking for expert comments on paramedics being left without police protection in potentially volatile situations.
- The Independent: Looking to speak to someone who has been a victim of fraud.
- The i Paper: Looking to speak to people today who don’t pay into a pension and have no regrets, looking to speak to someone who has withdrawn their full pension amount in the last year and has had to pay a large tax on it, looking for someone who either regrets not investing their money so they have more to give away as inheritance and looking to speak to people who offered significantly under the asking price for a flat/house and still had their offer accepted.
Or head to the marketplace now to look at requests yourself.
🗞️ PR-Y STUFF
Here’s what we’ve read this week so that you don’t have to:
- Seven media behaviours (and what they mean for PR) – Ofcom’s latest media research breaks down how audiences engage with media today and why PRs need to adapt. read more.
- How to start a story that actually gets read – Pulitzer prize winners of 2025 share 3 solid ways to open a pitch or press release that grabs attention fast. read more.
- Even cybercriminals are doing PR now – PRWeek reports on ransomware gangs using press tactics, including media statements and branding to control their narrative. read more.
- What broadcasters actually want from your pitch – BBC, ITV, Sky and 5 News executives say it straight: be quick, make it visual, and cut the fluff if you want to land coverage. read more.
📆 NEXT MONTH’S HOOKS
…just because we don’t want you missing out on stuff.
- 5 June: NBA finals begin.
- 5 June: UK Environmental Accounts ONS data release – fresh ONS data tracking how the UK economy impacts the environment, from carbon emissions to green taxes.
- 10 June: Searches for Father’s Day gifts peak – according to 2023/2024 stats
- 13 June: Download Festival begins – Last year’s attendance was around 75,000 people.
- 14 June: King’s official birthday
- 17 June: Royal Ascot opens – MailOnline reaches 7 in 10 Brits who bet on horse racing.
- 19 June: Isle of Wight Festival – Ranks 6th for festival fame.
- 25 June: Glastonbury Festival begins – Last year’s content pulled in 11M article views for MailOnline alone.
- 25 June: F1 movie release date – starring Brad Pitt
- 27 June: M3GAN 2.0 release date – a sequel to the hit horror of 2022.
- 28 June: Tour De France – a gruelling 21 stage route from Nice to Paris Champs-Elysées
- 30 June: Social Media day – established in 2010 by Mashableto recognise the profound impact of social media on worldwide communication.
- 30 June: Wimbledon 2025 – The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online.
✨ BEFORE YOU GO
Got an expert, a story, or a pitch but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
