Hey there,
Welcome to The Loop – Synapse’s weekly insider for the latest journo requests, expert PR tips, standout stories, and headlines you’ll actually want on your radar.
Flat out? We get it. If you don’t have time to jump into the marketplace, just fire your pitch over to pitches@synapse.media and we’ll post it for you.
Here’s what’s hot this week:
🔥 MUST READ
…advice we’ve spotted from the experts
Yes, it’s another tip from journalist Rosie Taylor, and yes, it’s worth it.
“Journalists love stats. Well, that’s not quite true…” – Rosie breaks down why stats alone aren’t enough to land a story and what you need to add to make your pitch stand out. Quick, sharp advice you can use straight away.
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
- LADbible: Looking for a lip reader expert to comment on reactive Met Gala coverage.
- Reach: Looking for military stories on tech development, new kit, and global politics.
- National Newspaper: Seeking strong health stories for UK nationals via Jam Press.
- Metro UK: Looking for Harry Potter-adjacent experts to talk about the HBO reboot and nostalgia.
- Tyla: Looking for a meteorologist or climate scientist to speak with.
- Newsquest: Seeking comment on hoarding cleanup costs, how hay fever may heighten anxiety and tips on how to stop your bins smelling during the summer months.
- Daily Mirror / Express / Reach titles: Looking for real-life true crime stories.
- The Independent: Looking to speak to someone who has been a victim of fraud
- The i Paper: Looking for someone who took out a mortgage over age 50, ideally 60+.
Or head to the marketplace now to look at requests yourself.
🗞️ PR-Y STUFF
Here’s what we’ve read this week so that you don’t have to:
- Google and Meta are losing grip on UK ad market, Amazon and TikTok on the rise – advertising with national and regional news brands grew at a far slower rate than the overall market in 2024. read more
- Are ad giants in trouble? – City A.M. reports on why traditional advertising holding companies are struggling to stay relevant. read more
- PR pro’s LinkedIn post prompts Transport for London signage change – a social media post highlighting accessibility issues led to updates. read more
- PRWeek reveals UK Top 150 Consultancies 2025 – rankings show strong sector growth despite economic challenges. read more
📆 NEXT MONTH’S HOOKS
…just because we don’t want you missing out on stuff.
- 5 June: NBA finals begin.
- 5 June: UK Environmental Accounts ONS data release – fresh ONS data tracking how the UK economy impacts the environment, from carbon emissions to green taxes.
- 10 June: Searches for Father’s Day gifts peak – according to 2023/2024 stats
- 13 June: Download Festival begins – Last year’s attendance was around 75,000 people.
- 17 June: Royal Ascot opens – MailOnline reaches 7 in 10 Brits who bet on horse racing.
- 19 June: Isle of Wight Festival – Ranks 6th for festival fame.
- 25 June: Glastonbury Festival begins – Last year’s content pulled in 11M article views for MailOnline alone.
- 25 June: F1 movie release date – starring Brad Pitt
- 27th June: M3GAN 2.0 release date – a sequel to the hit horror of 2022.
✨ BEFORE YOU GO
Got a story, expert, or a pitch but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
