Hey there,
Still sending hundreds of pitches and follow-ups? Yeah, not anymore.
Send your story to pitches@synapse.media and we’ll get it in front of journalists who are actually looking for it. Quick and simple.
Now, welcome back to The Loop: your weekly scroll of live journo requests, smart PR tips, and media angles.
Here’s what’s landed this week…
🔥 MUST READ
…advice we’ve spotted from the experts
“Think like a journalist. Give them everything they need, upfront, in one clear and useful pitch.”
PRs need to adapt as UK newsrooms shrink. PR and Communications Manager Hannah Sheaf shares how to make your pitch stand out by being genuinely helpful.
🗞️ PR-Y STUFF
Here’s what we’ve read this week so that you don’t have to:
- Telegraph sale is now official – RedBird IMI has completed its takeover of The Telegraph Media Group, closing a two-year ownership dispute and reigniting debate over foreign investment in UK media. read more
- AI isn’t the threat, but the unlock – PRWeek speaks to Edelman’s Ruth Warder and editor-in-chief Danny Rogers, saying AI won’t replace PRs, but it will expose who’s just going through the motions. read more
- The importance of PR in cybersecurity – When a cyberattack hits, how you communicate matters just as much as how you respond. PR should be prepped, not panicked. read more
- The PR jobs market is getting crowded – This episode of ‘Beyond The Noise’ podcast unpacks what’s driving the competition, how agencies are hiring in 2025, and how candidates can stand out. listen to the episode
📆 NEXT MONTH’S HOOKS
…just because we don’t want you missing out on stuff.
- 5 June: NBA finals begin.
- 5 June: UK Environmental Accounts ONS data release – fresh ONS data tracking how the UK economy impacts the environment, from carbon emissions to green taxes.
- 6 June: ‘From the World of John Wick: Ballerina’ release date – set between the timelines of John Wick: Chapter 3 and John Wick: Chapter 4
- 10 June: Searches for Father’s Day gifts peak – according to 2023/2024 stats.
- 13 June: Download Festival begins – Last year’s attendance was around 75,000 people.
- 14 June: King’s official birthday
- 17 June: Royal Ascot opens – MailOnline reaches 7 in 10 Brits who bet on horse racing.
- 19 June: Isle of Wight Festival – Ranks 6th for festival fame.
- 24 June: Midsummer’s Day – Before the change of calendars, Midsummer’s Day fell on 5 July.
- 25 June: Glastonbury Festival begins – Last year’s content pulled in 11M article views for MailOnline alone.
- 25 June: ‘F1’ movie release date – starring Brad Pitt.
- 27 June: ‘M3GAN 2.0’ release date – a sequel to the hit horror of 2022.
- 28 June: Armed Forces Day
- 28 June: Tour De France – a gruelling 21-stage route from Nice to Paris Champs-Elysées.
- 30 June: Social Media day – established in 2010 by Mashableto recognise the profound impact of social media on worldwide communication.
- 30 June: Wimbledon 2025 – The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online.
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
- Newsquest: Looking to write a piece on the top 10 most stolen cars in the UK in the last year.
- National Newspaper: Seeking strong health stories for UK nationals via Jam Press.
- Daily Mirror / Express / Reach titles: Looking for real-life true crime stories and looking for expert comments on paramedics being left without police protection in potentially volatile situations.
- The i Paper: Looking to speak to someone who has withdrawn their full pension amount in the last year and has had to pay a large tax on it, looking for someone who either regrets not investing their money so they have more to give away as inheritance and looking to speak to someone who started investing their money specifically so they could leave more of an inheritance and looking to speak to people who offered significantly under the asking price for a flat/house and still had their offer accepted.
Or head to the marketplace now to look at requests yourself.
✨ BEFORE YOU GO
Got something great but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
