Hey there,
Got a story worth telling but tired of endless follow-ups? We’ve got you.
Send it to pitches@synapse.media and we’ll get it in front of journalists actively searching for stories like yours. The difference? No more chasing!
Now, welcome back to The Loop – your weekly scroll of live journo requests, sharp PR tips, and news worth jumping on.
Here’s what’s hot this week…
🔥 MUST READ
…advice we’ve spotted from the experts
“A journalist will spot a good story if there’s one to be had.”
In this episode of Linking Out Loud, journalist Rosie Taylor shares what makes a great PR pitch, the red flags journalists spot instantly, and why formatting and clarity matter more than ever. Essential listening for anyone trying to get a journalist’s attention.
👉Listen to the full episode
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
- Insider Media: Looking for HR and Reward Leaders for Insider Roundtable on Strategic Employee Benefits.
- LADbible: Looking to speak with a health expert who can comment on the health implications of unregulated, illegal vape use.
- The Sun: Looking for some travel opportunities/news/case studies, whether it be trying a new immersive event or similar.
- Newsquest: Looking to write a piece on the top 10 most stolen cars in the UK in the last year.
- Daily Mirror / Express / Reach titles: Looking for real-life true crime stories.
- The i Paper: Looking to speak to someone who has withdrawn their full pension amount in the last year and has had to pay a large tax on it, looking for someone who either regrets not investing their money so they have more to give away as inheritance, looking to speak to someone who started investing their money specifically so they could leave more of an inheritance and looking to speak to people who offered significantly under the asking price for a flat/house and still had their offer accepted.
- The i Paper: Looking to speak to someone who has moved away from the UK for financial reasons and doesn’t regret it, and looking to speak to someone who wouldn’t put their money in stocks and shares over a cash ISA.
Or head to the marketplace now to look at requests yourself.
🗞️ PR-Y STUFF
Here’s what we’ve read this week so that you don’t have to:
- Stop thanking journalists for coverage – BBC’s Jonathan Coates calls out the all-too-common “thanks for the write-up” post on LinkedIn and why it risks undermining both journalism and your credibility. read more
- Brands backing away from Pride comes at a cost – Pulling out of Pride campaigns might feel “safe” in the short term, but it this article, PRovoke warns it could create lasting reputational damage and erode trust with key audiences. read more
- The backstory of the viral Peppa Pig campaign – We all saw it, but now PRWeek speaks to the agency behind it, breaking down how Peppa’s viral moment came together (and what they’d do differently next time). read more
- Time for a rethink in PR agencies – PR agency bosses say the current model isn’t built for what clients or teams actually need, and a structural shake-up might be long overdue. read more
- Will AI replace AEs? – Burson’s CEO says junior PR roles aren’t going anywhere, but they will evolve, and agencies need to invest in people, not just platforms. read more
📆 NEXT MONTH’S HOOKS
…just because we don’t want you missing out on stuff.
- 1 July: PMI manufacturing announcement – start prepping commentary beforehand (30 June), so that you have quotes ready to go when data drops.
- 2 July: UEFA Women’s Euro 2025 kicks off.
- 5 July: Tour de France begins – Cycling content picks up with nearly 500k monthly browsers following it, according to Mail Metro Media.
- 6 July: British Grand Prix (Silverstone) – In 2021, an average of 1.59 million UK viewers watched Formula 1 races live on Sky, according to Motorsport Broadcasting.
- 7 July: Second week of Wimbledon begins
- 10 July: The Open Golf Championship begins
- 10 July: Economic activity and social change in the UK, real-time indicators are being relesead – including consumer behaviour, business and workforce, energy, housing and transport.
- 12 July: Wimbledon Finals Weekend – Prime PR moment for FMCG, luxury, and fashion brands.
- 17 July: World Emoji Day – the 🫠(melting face) was the most used across the web in 2024.
- 18 July: School summer holidays begin (for not all, but most of the UK)
- 22 – 23 July: UEFA Women’s Euro Semi-Finals – The 2022 finals boasted the highest attendance figures for a Women’s EURO, smashing the 240,055 mark set at the 2017 finals.
- 27 July: UEFA Women’s Euro Finals
- 31 July: Shell & Unilever Q2 results
✨ BEFORE YOU GO
Got something great but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
