While developing Synapse and researching the problems with media relations, our Founder and CEO Charles Russell said: “I recently became aware of a statistic: fewer than 4% of PR pitches result in a reply from a journalist. Logically, therefore, even fewer result in coverage.”
Normal sales metrics tell you if you reach 100 people, 10 will engage and one will buy. Whilst a SaaS salesperson will happily take one sale a month, (and the fat commission that often comes with it ) PRs need a lot more pieces of coverage than that to keep their clients happy (and where’s the commission?!). This is before we consider the stories that get pulled last minute…
