More experts and brands: Newsquest x Synapse

Jade Wright Newsquest

Synapse is well used by the SEO team at Newsquest. They’ve been putting the pitch marketplace and request services to great use since we launched back in September 2023.

For Jade Wright, Synapse is all about finding new expert voices on short notice. 

Q: Can you tell us about a specific story where Synapse helped, and what made it work?

A: I was looking for experts on rule changes for airports and through Synapse I found a really good company owner who gave some expert comment that really helped make the story a success.

 

“Compared to how I found expert commentary or sources before, [Synapse] has a good range of experts with views on issues”

Q: Why would you recommend Synapse to other journalists, what would you want them to know? 

A: It’s a good platform to source experts and helps broaden the pool of people who can talk about an issue and bring stories to life