Cookies Policy
Synapse Media Technologies Ltd (“Us”, “We”, “Our”) believes in being clear and open about how we collect and use data related to you. This Cookie Policy applies to any of our Products or Services that links to this policy or incorporates it by reference. We may use cookies and similar technologies such as local storage and mobile ad IDs (collectively referred to in this policy as “cookies”) to collect and use data as part of our Services, as defined in our Privacy Policy.
| Type of technology | Description |
|---|---|
| Cookies | A cookie is a small file placed onto your device that enables our features and functionality. Any browser visiting our sites may receive cookies from us or cookies from third parties. We or third parties may also place cookies in your browser when you visit non-Synapse sites that display ads or that host items related to our business. We use two types of cookies: persistent cookies and session cookies. A persistent cookie lasts beyond the current session and is used for many purposes, such as recognising you as an existing user, so it’s easier to return to us and interact with our Products and Services without signing in again. Since a persistent cookie stays in your browser, it will be read by us when you return to one of our sites or visit a third-party site that uses our Products and Services. Session cookies last only as long as the session (usually the current visit to a website or a browser session). |
| Local storage | Local storage enables a website or application to store information locally on your device(s). Local storage may be used to improve your experience, for example, by enabling features, remembering your preferences and speeding up site functionality. |
| Other similar technologies | We may also use other tracking technologies, such as mobile advertising IDs and tags for similar purposes as described in this Cookie Policy. |
Our table below lists some of the cookies that are used by us and third parties as part of our Products and Services. Please note that these tables may be updated from time to time to provide you with the latest information.
Below we describe the ways in which we may use cookies.
| Purpose | Description |
|---|---|
| Authentication | We use cookies to recognise you when you visit our Products and Services. If you’re signed into Synapse, cookies help us show you the right information and personalise your experience in line with your settings. |
| Security | We use cookies to make your interactions with our Products and Services faster, more secure and to help us detect malicious activity and violations of our User Agreement. |
| Preferences, features and services | We use cookies to enable the functionality of our Products and Services, and provide you with features, insights and customized content. We also use these technologies to remember information about your browser and your preferences. |
| Functional | We use cookies to improve your experience on our Products and Services. |
| Analytics and research | Cookies help us learn more about how well our Products and Services and perform in different locations. We use cookies to understand, improve, and research products, features and services, including as you navigate through our sites or when you access our Products and Services from other sites, applications or devices. We use cookies to determine and learn whether you have interacted with our or our customers’ websites, content or emails and provide analytics based on those interactions. We also use cookies to provide aggregated information to our customers and partners as part of our Products and Services. If you are a Synapse member but logged out of your account on a browser, we may still continue to log your interaction with our Products and Services on that browser for up to 30 days in order to generate usage analytics for our Products and Services. We may share these analytics in aggregate form with our customers. |
Third parties such as our customers, partners and service providers may use cookies in connection with our Products and Services.
For example, third parties may use cookies where they host links to our Products and Services to promote our services or for their own marketing purposes.
We may also work with third parties for our own marketing purposes and to enable us to analyse and research our Products and Services. The data we collect via cookies or other means may be shared with these third parties.
You have choices on how we use cookies. Please note that if you limit our ability to use cookies, you may worsen your overall user experience, since it may no longer be as personalised to you. It may also stop you from saving customised settings like login information.
Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies, including our cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.
Where required, we enable you to reject the use of certain cookies for purposes such as advertising and analytics and research, by visiting your cookie settings, without affecting the lawfulness of processing based on your consent before its withdrawal.
Synapse respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This privacy policy aims to give you information on how Synapse collects and processes your personal data, including any data you may provide through this website when you sign up to our newsletter or sign up to a service. Our products, services and website are not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and Licence Agreements and is not intended to override them.
Synapse is the controller and responsible for your personal data (collectively referred to as [“COMPANY”], “we”, “us” or “our” in this privacy policy).
We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests please contact us using the details set out below.
If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:
Full name of legal entity: Synapse Media Technologies Ltd
Email address: [email protected]
Postal address: 271 High Street, Berkhamsted HP4 3DU
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
We keep our privacy policy under regular review. This version was last updated on 20th August 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows
Identity Data includes [first name, last name, username or similar identifier, job title], encrypted in transit and at rest.
Contact Data includes [billing address, delivery address, email address and telephone numbers].
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data includes your username and password, data contained on your profile, your preferences, feedback and survey responses, encrypted in transit and at rest.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences, to include email alerts.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect personal data by law (such as The UK Data Protection Act 2018, The General Data Protection Regulation 2016/17 and other similar or related laws), or under the terms of a contract / Licence Agreement we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with access to our Software). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
Technical Data from the following parties:
(a) analytics providers such as Google based outside the EU;
(b) advertising networks based inside or outside the EU.
(c) search information providers based inside or outside the EU.
(d) social networks based inside or outside the EU.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message, via our opt in model as specified in our End User Licence Agreement. You have the right to withdraw consent to marketing at any time by contacting us.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground (listed below in the 3rd column) depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
|---|---|---|
|
To register you as a new customer by approving your identity, using online and social media searches |
(a) Identity (b) Contact |
Performance of a contract with you / Licencing Agreement with you |
|
To manage our relationship with
you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
|
To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
|
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical
(b) Usage |
Necessary for our legitimate interests (to define types of customers for our Software, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
To make suggestions and recommendations to you about products or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms: Promotional offers from us.
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