PR News: The new home of ‘all-things-PR’

PR News: The new home of ‘all-things-PR’

Hey there,

Welcome to the revamped Synapse newsletter, The Loop – the new home for the latest journo requests on Synapse, media relations advice from the experts, upcoming story hooks, and the stuff everyone’s reading (or about to be).

And remember, if you’re too busy reading this to get your pitch up, send it to us at pitches@synapse.media instead and we’ll automatically put it into our marketplace for you. 

🔥 MUST READ

…advice we’ve spotted from the experts

“Taking on an exclusive isn’t just another thing on a journalist’s to-do list if you’re a freelancer – it’s our livelihood.” Journalist Rosie Taylor explains the benefits of pitching to freelancers, and shares some top advice.

👉 Read her LinkedIn post here

🔎 JOURNO REQUESTS

here’s what journalists are currently looking for on Synapse:

Or head to the marketplace now to take a look for yourself. 

🗞️ PR-Y STUFF

Here’s what we’ve read this week so that you don’t have to:

  • Tortoise relaunches The Observer – with a promise to lean into traditions of liberalism and editorial independence. read more
  • Reach announces journalism award winners– so if you’re speaking to any of these people this week, remember to say congrats! read more
  • UK authors to get paid – a new collective licence announced that covers AI training use. read more
  • Newsquest titles dominate user engagement with news sites – the latest March figures show Manchester Evening News also boasted a rise in engagement. read more

📆 NEXT MONTH’S HOOKS

…just because we don’t want you missing out on stuff.

  • 6 May: Met Gala – A PR goldmine for fashion, culture, and chaos. In 2024, Vogue saw 74 million views on their Met content.
  • 8 May: Bank of England interest rate decision 
  • 8 May: Halifax House Price Index – Monthly barometer on the UK housing market.
  • 13 May: Cannes Film Festival opens  
  • 17 May: FA Cup Final (Men’s) – Over 8M people watched last year’s final, meaning media will be trying to produce A LOT of content 
  • 17 May: Eurovision Song Contest
  • 18 May: FA Cup Final (Women’s) – BBC One reached a peak of 1.4 million viewers in 2024
  • 21 May: Chelsea Flower Show – A press favourite for lifestyle, gardening, and royals.
  • 25 May: French Open begins – The MailOnline wrote 257 articles on tennis in Q2 2024 alone.
  • 25 May: Monaco Grand Prix -2022 race has reached over 2.2M viewers on SkySports.

✨ BEFORE YOU GO

Got a story, expert, or press release but short on time?
Send it over to us at pitches@synapse.media and we’ll get it in our marketplace for you. 

FAQs

How do I register?

Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.

If you have any questions or problems, get in touch with support@synapse.media

How do you verify your users?

Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.

Who is currently using Synapse?

There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.

Do I need to pay for Synapse?

No! At the moment, Synapse is completely free to use for all users, so register today and try it out.

Can you replace my media database?

We’d love to. But we’re not quite there yet.

Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.

This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.

Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media

When did Synapse launch?

We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!

How do you support your users?

Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.

If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media

How does your AI tool work?

Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.

For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.

For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.

Get started for free

Up your media relations game with Synapse

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