Synapse Launches Slack Notifications: A smarter way for journalists and PRs to connect
Journalist, PR, Synapse News
At Synapse, we know that inboxes are broken. Journalists are overwhelmed, PRs are frustrated, and important stories are getting lost. That’s why we’re excited to announce the launch of Slack Notifications for Synapse, a new feature designed to bring PR pitches, requests, and updates directly into the place where journalists are already working: Slack.
Why Slack?
Slack is now central to the daily workflow of countless newsrooms. Editorial teams across major publishers run their operations through Slack, from story assignments to breaking news updates. That’s exactly why we felt the need to change the way we communicate.
Synapse 2.0 now supports Slack notifications, so journalists can get alerts directly in their Slack workspace. We’re ensuring that journalists can receive timely and relevant story updates without ever needing to leave the platform they’re already using. For PRs, it means their content is delivered into the tools journalists already use, without opening their inbox.
How it works for Journalists?
Journalists will receive real-time updates such as:
- New Pitch Alerts – tailored PR pitches based on your coverage areas.
- Private and Exclusive Pitches – personalised stories chosen specifically for you.
- Request Updates – notifications when a PR responds to your journalist request.
- Connection Updates – alerts when PRs accept your connection requests.
- Messages – Synapse in-platform messages delivered straight into Slack.
Notifications remain fully controlled by you and Synapse, ensuring zero spam and complete user control.
Why it matters for PRs?
For PR professionals, this is a game-changer. Instead of pitches languishing in crowded email inboxes, stories now land exactly where journalists will see them – their Slack channels.
As Lloyd Embley, former editor-in-chief Reach plc explains:
“Slack now sits at the heart of a huge range of news organisations – everything flows through it. It’s for this reason that we have prioritised incorporating Slack integration into our Synapse 2.0 platform.”
By surfacing pitches in Slack, Synapse increases the visibility and impact of PR outreach, helping stories get the attention they deserve.
Taking action without leaving Slack
Synapse Slack Notifications aren’t just alerts – they’re interactive. Journalists and PRs can:
- Like a pitch to show interest instantly.
- Spike a pitch to indicate it’s not relevant.
- View pitch details with a single click, leading straight to Synapse.
- Reply to requests or messages directly from Slack.
This means fewer disruptions, faster responses, and smoother collaboration for both sides.
How to get started?
Connect in under 30 seconds.
- Profile → Edit Profile
- Open the Alerts tab
- Click Connect Slack for Notifications (purple)
- Choose your Slack workspace → Allow
- Tick the alerts you want (change any time)
Building for the future
Former editor at Reach PLC and Executive Director, Lloyd Embley concludes:
“I cannot stress strongly enough how much this will help PRs to put their content exactly where they need it – instead of languishing unread in a bloated email inbox. Synapse is radically modernising the way PRs and journalists communicate and share information in a world of ever-increasing time pressures and demands on efficiency and efficacy.”
With Slack Notifications, Synapse is closing the gap between journalists and PRs, reshaping how stories are discovered and shared.
The future of media collaboration is real-time and built into the platforms we already use. Slack notifications are just the beginning.
Slack is a trademark of Slack Technologies, LLC. Synapse is not affiliated with Slack Technologies.
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media
Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.
For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.
Get in touch
Looking for more information, support or want to speak to one of the team?
To see how we may use your information, take a look at our privacy policy.
