What’s New: Introducing clearer case studies, original images & more
Industry Trends & News, Synapse News
At Synapse, we are dedicated to making storytelling easy. Every update we make is designed to help you find better stories, faster, with fewer distractions.
Our latest update is no different. You told us what slows you down, what you wish you could see at a glance, and how you’d actually prefer to interact with pitches. So we listened and built exactly that.
Here are three new features for our journalist users now live on Synapse:
1. Spot case studies and original imagery at a glance
You’ll now see icons on pitches that indicate if they include original images or case studies.
No more guessing or clicking around. If you need assets to build a story quickly, you’ll know right away.
2. Colour-matching to your profile
We’ve added visual cues that light up when a pitch includes details that match your profile:
- Sectors you cover
- Pitch types you prefer
- Extras you care about, whether stats or celebrity commentary
The idea? Help you instantly spot if something’s a fit.
3. ‘Accept’ is now ‘Like’
Sometimes a pitch isn’t quite right, but it’s close. Maybe the expert’s interesting. Maybe the statistics have potential.
Now, instead of ‘Accept’, you can just ‘Like’ a pitch. It tells the PR you’re interested and would love to chat.
Wrapping up
These features are live right now, and they’re all based on real feedback from journalists using Synapse every day. If you’ve got something that would like to see next, hit us up. We’re here to build a better workflow, one feature at a time.
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media
Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.
For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.
Get in touch
Looking for more information, support or want to speak to one of the team?
To see how we may use your information, take a look at our privacy policy.
