How to Impress When Pitching: Bridie Pearson-Jones, MailOnline’s Femail Team
Industry Trends & News, PR
Ever wondered how to catch the MailOnline’s attention when pitching your PR story?
We sat down with Bridie Pearson-Jones, Executive Editor, Femail at the MailOnline to hear what works (and what doesn’t) when it comes to pitching her.
Q: What’s the best time to pitch?
A: “First thing is best. We’re often tied up with breaking news, so time-sensitive requests later in the day can be tricky.”
Q: What’s your inbox like right now, and how can Synapse help?
A: “We get hundreds of emails a day, so a filter system to streamline pitches would be a game-changer.”
Q: Is the festive period a good time to place stories?
A: “We’re in every day, so keep pitching!”
Q: What kind of pitches are you and the team looking for?
A: “We’re a broad church, but it needs to be relevant and catchy for MailOnline readers—think stories that are evocative, widely relatable, and not too local or pluggy.”
Tips for PRs:
- Pitch early, ideally first thing is in the morning. Time-sensitive pitches later in the day are more likely to get missed.
- Make it relevant and catchy because your story needs to resonate with MailOnline readers. Think broad appeal, emotion, relatability.
- Avoid anything too niche, local, or overly promotional.
Making your pitch stand out to Bridie Pearson-Jones at Femail is all about clarity, relevance, and value. Their team wants widely relatable and evocative content, having in mind ‘the catchier, the better’.
By using Synapse, you can streamline your outreach and ensure your pitches are delivered to the right people without getting lost in overflowing inboxes.
Ready to start impressing Bridie and her team? Join Synapse today and make your pitches count.
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