PR News: Got a great story but too busy?
PR, Synapse News
Hey there,
Welcome to The Loop, Synapse’s weekly insider for the latest journo requests, PR tips, standout stories, and headlines actually worth your time.
Busy week? Same here. If you haven’t got time to upload your story, just email your pitch to pitches@synapse.media and we’ll sort it for you.
Here’s what’s hot this week:
🔥 MUST READ
…advice we’ve spotted from the experts
“Digital PR is no longer just for links – it’s shaping brand visibility in AI-generated results.”
Sheridan Okey shares key takeaways from the Digitaloft PR Summit. She’s talking about how digital PR can’t just be about SEO anymore, and why real stories matter more than just links or rankings.
🔎 JOURNO REQUESTS
Here’s what journalists are currently looking for on Synapse:
- Reach: Looking for military stories on tech development, new kit, and global politics.
- LADbible: Looking for photography expert for an explanation on why Meghan Markle’s children’s hair appears to have different colours in different pics.
- National Newspaper: Seeking strong health stories for UK nationals via Jam Press.
- Metro UK: Looking for Harry Potter-adjacent experts to talk about the HBO reboot and nostalgia.
- Tyla: Looking for a meteorologist or climate scientist to speak with.
- Newsquest: Seeking tips on how to stop your bins smelling during the summer months, expert comments on how to keep grass healthy all year round and looking for expert comments on how and why Manuka Honey can help boost our immune system.
- Newsquest: Looking for expert opinion on whether it’s ok to drink warmed bottle water, expert comments on whether it’s safe to cook bacon in the air fryer and case studies on home and garden, motoring, and travel topics.
- Daily Mirror / Express / Reach titles: Looking for real-life true crime stories.
- The Independent: Looking to speak to someone who has been a victim of fraud.
- The i Paper: Looking for someone who took out a mortgage over age 50, ideally 60+ and looking to speak to people today who don’t pay into a pension and have no regrets.
Or head to the marketplace now to look at requests yourself.
🗞️ PR-Y STUFF
Here’s what we’ve read this week so that you don’t have to:
- Google’s AI summaries cut MailOnline traffic – early data shows AI overviews are causing major drops in click-throughs, with big implications for how your stories get seen. read more
- Mischief wins Samsung PR pitch – they have been appointed to work on creative campaigns for Samsung on a project basis. read more.
- How to bring numbers to life in PR? – If your data-led pitch isn’t landing, this is why. A sharp guide for PRs on turning dry stats into stories that journalists actually want to cover, with real examples and quick wins. read more.
- UK publishers pushed to accept AI scraping – Google’s new terms mean media outlets must allow AI tools to train on their content if they want to stay visible in search. read more
📆 NEXT MONTH’S HOOKS
…just because we don’t want you missing out on stuff.
- 5 June: NBA finals begin.
- 5 June: UK Environmental Accounts ONS data release – fresh ONS data tracking how the UK economy impacts the environment, from carbon emissions to green taxes.
- 10 June: Searches for Father’s Day gifts peak – according to 2023/2024 stats
- 13 June: Download Festival begins – Last year’s attendance was around 75,000 people.
- 17 June: Royal Ascot opens – MailOnline reaches 7 in 10 Brits who bet on horse racing.
- 19 June: Isle of Wight Festival – Ranks 6th for festival fame.
- 25 June: Glastonbury Festival begins – Last year’s content pulled in 11M article views for MailOnline alone.
- 25 June: F1 movie release date – starring Brad Pitt
- 27 June: M3GAN 2.0 release date – a sequel to the hit horror of 2022.
- 28 June: Tour De France – a gruelling 21 stage route from Nice to Paris Champs-Elysées
- 30 June: Social Media day – established in 2010 by Mashableto recognise the profound impact of social media on worldwide communication.
- 30 June: Wimbledon 2025 – The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online.
✨ BEFORE YOU GO
Got a story, expert, or a pitch but short on time?
Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.
FAQs
Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.
If you have any questions or problems, get in touch with support@synapse.media
Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.
There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.
No! At the moment, Synapse is completely free to use for all users, so register today and try it out.
We’d love to. But we’re not quite there yet.
Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.
This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.
Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media
We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!
Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.
If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media
Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.
For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.
For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.
Get in touch
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