PR News: Still sending hundreds of pitches and follow-ups?

PR News: Still sending hundreds of pitches and follow-ups?

Hey there,

Still sending hundreds of pitches and follow-ups? Yeah, not anymore.

Send your story to pitches@synapse.media and we’ll get it in front of journalists who are actually looking for it. Quick and simple. 

Now, welcome back to The Loop: your weekly scroll of live journo requests, smart PR tips, and media angles.

Here’s what’s landed this week…

🔥 MUST READ

…advice we’ve spotted from the experts

“Think like a journalist. Give them everything they need, upfront, in one clear and useful pitch.”

PRs need to adapt as UK newsrooms shrink. PR and Communications Manager Hannah Sheaf shares how to make your pitch stand out by being genuinely helpful.

👉 Read the LinkedIn post here

🗞️ PR-Y STUFF

Here’s what we’ve read this week so that you don’t have to:

  • Telegraph sale is now official – RedBird IMI has completed its takeover of The Telegraph Media Group, closing a two-year ownership dispute and reigniting debate over foreign investment in UK media. read more
  • AI isn’t the threat, but the unlock – PRWeek speaks to Edelman’s Ruth Warder and editor-in-chief Danny Rogers, saying AI won’t replace PRs, but it will expose who’s just going through the motions. read more
  • The importance of PR in cybersecurity – When a cyberattack hits, how you communicate matters just as much as how you respond. PR should be prepped, not panicked. read more
  • The PR jobs market is getting crowded – This episode of ‘Beyond The Noise’ podcast unpacks what’s driving the competition, how agencies are hiring in 2025, and how candidates can stand out. listen to the episode

📆 NEXT MONTH’S HOOKS

…just because we don’t want you missing out on stuff.

  • 5 June: NBA finals begin.
  • 5 June: UK Environmental Accounts ONS data release – fresh ONS data tracking how the UK economy impacts the environment, from carbon emissions to green taxes.
  • 6 June: ‘From the World of John Wick: Ballerina’ release date – set between the timelines of John Wick: Chapter 3 and John Wick: Chapter 4  
  • 10 June: Searches for Father’s Day gifts peak – according to 2023/2024 stats.
  • 13 June: Download Festival begins – Last year’s attendance was around 75,000 people.
  • 14 June: King’s official birthday
  • 17 June: Royal Ascot opens  MailOnline reaches 7 in 10 Brits who bet on horse racing.
  • 19 June: Isle of Wight Festival  Ranks 6th for festival fame.
  • 24 June: Midsummer’s Day – Before the change of calendars, Midsummer’s Day fell on 5 July.
  • 25 June: Glastonbury Festival begins – Last year’s content pulled in 11M article views for MailOnline alone.
  • 25 June: ‘F1’ movie release date – starring Brad Pitt.
  • 27 June: ‘M3GAN 2.0’ release date – a sequel to the hit horror of 2022.
  • 28 June: Armed Forces Day
  • 28 June: Tour De France –  a gruelling 21-stage route from Nice to Paris Champs-Elysées.
  • 30 June: Social Media day – established in 2010 by Mashableto recognise the profound impact of social media on worldwide communication.
  • 30 June: Wimbledon 2025 – The BBC’s coverage of Wimbledon was streamed more than 50 million times on BBC iPlayer and BBC Sport online.

🔎 JOURNO REQUESTS

Here’s what journalists are currently looking for on Synapse:

Or head to the marketplace now to look at requests yourself.

✨ BEFORE YOU GO

Got something great but short on time?

Send it over to pitches@synapse.media and we’ll get it in our marketplace for you.

FAQs

How do I register?

Registration is simple! Click here to here and then fill out your information. Our team hand verify all of our users within 24 hours. Once your account has been approved, you’ll receive an email inviting you to log in.

If you have any questions or problems, get in touch with support@synapse.media

How do you verify your users?

Our team hand-verify every single one of our users. Synapse is designed for journalists, reporters, editors and those in the media sourcing stories. It’s also designed for PR professionals. We have our own verification process, but if required, we’ll always get in touch with you directly to get some more information on your day-to-day role and to make sure Synapse is right for you.

Who is currently using Synapse?

There are over 3000 amazing people on Synapse; all of whom want to revolutionise the media relations industry. Our PR user base is from across the UK and covers a mix of agency, freelance and in-house professionals. Our journalist user base is similarly broad. There are national publications, trades, regionals and freelancers all using the platform.

Do I need to pay for Synapse?

No! At the moment, Synapse is completely free to use for all users, so register today and try it out.

Can you replace my media database?

We’d love to. But we’re not quite there yet.

Synapse believes that journalists have the right to their own data, and that by giving journalists control over their data, PRs will receive more accurate and timely information that isn’t currently available on any other database.

This means that we need to work with journalists to register them on the platform, rather than adding every UK journalist without permission. This is something our team is working on every single day.

Have a journalist or publication you’d like to see on Synapse? Get in touch and let us know at support@synapse.media

When did Synapse launch?

We launched on 21st September 2023 with over 1800 users already pre-registered. Since then we’ve grown to over 3000 users, onboarded national publications and have more news to come. Watch this space!

How do you support your users?

Our users are so important to us. You literally keep us going each and every day so we’re always here to help. From solving tech issues, demoing the platform to posting pitches and requests on your behalf when you’re just having one of those weeks, we put our users at the heart of everything we do.

If you want to read more about our users’ experiences, you can check out their stories here or get in touch with support@synapse.media

How does your AI tool work?

Depending on whether you have a journalist profile or a PR profile, you’ll have access to slightly different AI tools.

For PRs, you can save time by exploring our intelligent recommendations of which journalists to pitch to. Our AI will make recommendations based on proprietary data, saving you hours of research time.

For journalists, our secure AI assistant is there to help you as you write your stories. You’re in control of whether you use the tool and to what extent with options of a bulleted summary through to a full generative article.

Get started for free

Up your media relations game with Synapse

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